Sponsored Video: Chelsea and Samsung launch “Dream the Blues” initiative

Every year, we hear and read about clubs splashing out exorbitant amounts of money on players and wage payments. We regularly read articles bashing players and their lifestyles, demonizing them, and, in the process, generate hate and somewhat unfair generalizations of their character and lifestyle through a few words from a gossip newspaper or an unflattering image.

We’ve witnessed that with players like Mario Balotelli. The immensely gifted Italian international was regularly in the headlines and column inches of various newspapers, magazines, websites, blogs you name it – and almost never for the right reasons.

Such coverage and over-intrusion into the lifestyle of players such as Balotelli has given the public a dim and ugly perception of the modern football player. Not only hurting the player’s image, but also the club’s, who pay their extremely handsome wages to help achieve their goals and aspirations.

Because of such gloomy perceptions, it’s nice to learn about a charitable and admirable initiative launched by Chelsea – one of Europe’s top clubs – to help aspiring footballers from around the world.

Sponsored by tech-giant Samsung, this initiative called “Dream the Blues” is a program set up by Chelsea’s Youth Football Camp along with Samsung to provide a rare opportunity to train and coach young children aspiring to become the next Messi or Ronaldo, etc.


The team will travel to many youth camps worldwide, lending their experience and expertise to train the next generation of football players. They’ll travel across four continents and eight continents.

Among those representing the Blues on this initiative are players of the highest caliber, including Spanish international Juan Mata, Brazilian international Oscar, and Nigerian international Victor Moses, who’s helped his country reach the African Cup of Nations final for the first time in over 13 years.

Children aged 9 to 12 are expected to take part in this once in a lifetime opportunity, training and learning from some of the best and most experienced coaches around. This annual event has proven to be of such immense benefit, assisting over 5,000 youths achieve their dreams from all over the world.

Among the participants, 16 will be exclusively invited to be a part of Chelsea’s youth camp in London itself. The camp is expected to be held in May of this year.

All in all, a lovely and thoughtful initiative by Chelsea and Samsung. A gesture that displays the beautiful and glowing side of the sport; bringing people and nations together to help those with wild, aspiring ambitions turn their dreams and fantasies into a reality.


Post sponsored by Samsung.


Written by Omar Almasri

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