The likes of Man City, Chelsea and Man United are generating the most column inches this summer as they lavish fantastic sums on strengthening their squads.
They are understandably favourites to win the title next season, but could a dark horse be emerging?
Few teams have shown more ambition than Everton this summer and it is an extremely exciting time to be a Toffees fan.
They are all the way out at 125/1 to win the league in 2017-18, which sounds like a real long shot, but just remember that Leicester City defied odds of 5,000/1 to win it in 2015-16.
Impressive transfer business
Everton have already wrapped up some extremely impressive transfer business and show no signs of slowing down.
They spent £30 million on Jordan Pickford and another £30 million on Michael Keane. That has bolstered their core with one of last season’s best goalkeepers and one of its best centre-backs, both of whom were linked with top six clubs.
Ajax captain Davy Klaassen has joined the revolution, no doubt swayed by the presence of Dutch hero Ronald Koeman in the Everton dugout. Koeman is a top manager and joined the club from Southampton because he believed in its ambition. Southampton had just finished above Everton, but he was persuaded that he was leaving a selling club and joining a buying club.
Granted, Everton sold star player Romelu Lukaku to Man Utd, but he wanted to go and they got an astronomical sum for him: £75 million. But they have already spent around £100 million on Pickford, Keane, Klaassen, Henry Onyekuru and Sandro Ramirez.
They also brought back England captain Wayne Rooney to Goodison Park and he could have an enormous impact in the twilight of his career if he works on his fitness.
He had plenty of offers from the likes of China and the USA, where he would not have been tested much, but he opted to knuckle down and fight it out in the Premiership, so he clearly is motivated.
His presence alone will help the dressing room believe they can be winners.
Expect more deals to be sealed
And Everton continue to be linked with established Premiership stars. New owner Farhad Moshiri is bankrolling a revolution at the club and Everton fans can feel more excited and optimistic than they have done for decades.
Everton had a £40 million bid for Gylfi Sigurdsson rejected and are likely to go in again with a larger offer. They are also interested in Arsenal’s rapid forward Theo Walcott and have been linked with a £30 million bid. Chelsea’s Loic Remy is another that has been targeted.
These are players that have lit up the Premiership and would provide the Toffees with some excellent attacking options.
Another main striker is also likely to be brought in to replace Lukaku, and Everton’s summer spending could well break through the £200 million barrier.
Legitimate threat
Everton are now a legitimate threat to Liverpool and could establish themselves as the dominant force on Merseyside. There is talk of Everton rivalling them for Virgil Van Dijk, and the neighbours are getting noisier.
While Chelsea, Man City, Tottenham, Man Utd and Liverpool are distracted by the Champions League, Everton can focus 100% on the league and try to improve upon last season’s seventh place finish.
They now have a top goalkeeper, great full-backs, strong centre-backs and plenty of options in attack and midfield, and a strong blend of exciting youngster like Tom Davies and experienced heads like Rooney and Ashley Williams.
Back them and you could win a fortune
At such long odds you can make a fortune by backing them.
A sportsbook like BetOnline will have attractive odds and strong bonuses, as this review highlights, and backing Everton to win the league does not sound quite as crazy as it might have done a year ago.
At north of 100/1 you could go each-way and make an enormous profit if they finish in the top three. It is a tall order, as the clubs above them are constantly strengthening, but Koeman will be quietly confident of his chances of surprising everyone.
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