At the start of the new year came the mid-season chance for various football clubs to either improve their squads or offload those players that are lacking promise. The winter window is much different in tone from the summer window.
Pressure is often higher to make purchases to add quality to squads, something that is more readily taken advantage of by the selling teams. “Panic buys” occur when teams are so desperate for a player to fill certain roles that they often overpay to an embarrassing degree.
For fans this embarrassment only becomes relevant in the eventual aftermath. At the time, they are hounding their clubs to buy whoever just to say that a sale was made. Somehow the idea of participating in a transfer window at all is more important than the immediate need for a player of quality.
That’s why there are certain reasons these fans must calm down and understand exactly why the winter window should not be clouded by emotions.
Real Life is Not a FIFA Video Game
You would be amazed just how many adult fans who comment on the quality and state of their club compare it to their experiences playing a video game. They expect transfers to occur just like how it happened on their PlayStation console. They think hours and hours of gameplay is comparable to the education, experiences and millions of dollars routinely handled between actual football clubs.
It would be the same as a man walking into a business selling heavy duty packer cups and expecting to be able to perform any job based on one’s having read a company brochure.
The reality is that transfer window business isn’t easy. The results are not guaranteed to be satisfactory and during the winter window, it takes a great deal of wisdom and expertise to avoid being cheated.
Fans should trust the wisdom of those who’ve shown themselves capable at their jobs and remember that they are on the outside looking into someone else’s business establishment.
A Name Does Not make an Outstanding Transfer
During the 2010-2011 season, Liverpool FC had an unusual winter transfer window. They sold then star player Fernando Torres to Chelsea FC for £50 million and spent record amounts on players Luis Suarez at £22.8 million and Andy Carroll for £35 million.
Of the three, Torres was the biggest name and certainly the biggest price tag. That would make some fans automatically expect such a player to be an outstanding part of a team. However, Torres struggled at Chelsea and has yet to match the rate of success he experienced as a Liverpool player.
Andy Carroll had a lackluster time at Liverpool, was sent out on loan and was eventually traded. His spell was marred by injuries.
The best money spent out of the three players was Luis Suarez, who despite absences over controversies has managed to settle in as a player and break club and league records. His transfer also involved the least amount of money spent.
What this transfer window showed is that overspending for players based on big names and desperation doesn’t necessarily end well. This is an error that has cost football clubs millions of dollars and resulted in massive disappointments.
Football fans, the winter window is indeed an important chance for your particular club to spend money and get a better player or make money through offloading certain players. As simple as that is to say, however, the process is hardly simplistic. The outcome is also hardly predictable.
Clubs can better benefit from the support of fans who do not attempt to dictate club behavior through what they think they know rather than reality. It is also best to take a deep breath and feel disappointed that your club didn’t spend big money on a big name.
You never know, that immediate disappointment may manifest in relief in a few months when it turns out avoiding a winter window panic buy was the right move.
Michael is a full-time blogger who has passions in all corners of the online world. In his down time he enjoys being outdoors, traveling, and blogging on everything from technology, to business, to marketing, and beyond. Follow him on Twitter or Google+.
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