Cristiano Ronaldo: Why CR7’s underwear line is so fashionable

Bearing three FIFA World Player of the Year awards, Portuguese footballer winger for Real Madrid, Cristiano Ronaldo, is the highest paid footballer athlete in history. In 2013, he launched his luxury CR7 underwear line in Madrid, and billboards of his chiseled abs and form-fitting briefs are popping up everywhere.

With millions of followers on social networking sites, Cristiano Ronaldo is seeing much support and success with his fashion industry endeavor. The name CR7 comes from his initials and the number on his Manchester United jersey.


Interesting Facts about Cristiano Ronaldo

Ronaldo is one of the most recognizable athletes in the world. At the age of 30, he has an extensive amount of professional football experience under his belt. With years of experience in the game, Ronaldo has led his teams to victorious championship games and scored a whopping 42 goals during the competitions that took place between 2007-2008.

During the Trade when he signed with Real Madrid, they offered him a £80 million contract, the highest recorded sign-on fee in history.

For the 2010-2011 season, he earned the Pichichi title as La Liga’s top scorer. During the 2011-2012 season, he caused his team to soar to the top as he scored 46 La Liga goals.


About the CR7 Designer

Richard Chai is the mastermind designer behind the CR7 luxury collection. In the past, he has helped launch Marc Jacobs men’s line and helped Donna Karan design the DKNY and D collections. An American designer and New York native, Chai has his own collection called Richard Chai collection.

Highly talented in the construction of clothes, Chai has a knack for detail and architectural design. At the Council of Fashion Designers of America, Chai was named the 2010 Swarovski Menswear Designer of the Year.


About the CR7 Line

Ronaldo’s underwear collection is produced by JBS, which is a Danish family-owned underwear and socks company that exports over ten popular brands world-wide.

For those who want to step out in signature style, Ronaldo’s CR7 line offers a variety of men’s trunks and men’s briefs. The collection is also starting a boy’s line, offering boy underwear in two different styles and four different sizes, as well as socks that come in 3-pack bundles of different colors and fashionable styles.


Celebratory status

Even at such a ripe age, Cristiano Ronaldo has achieved outstanding accomplishments in the football and fashion industry. With numerous awards and accolades behind his name, he continues to be an exceptional athlete to watch on the field as his fashionable CR7 underwear line continues to expand.

He is definitely a player and model to keep your eye on as he continues to maintain the highest levels  of celebratory status, journeying down the path of greats who preceded him, such as David Beckham.


Written by Jessica B. Smith

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